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Mobilising a Work Environment to Drive up Business Performance and Productivity


SUNNYVALE, CA: The study, conducted by the Economist Intelligence Unit (EIU) in conjunction with Aruba, established that mobile-first  working is getting higher performance from employees.  Those who rate their company as ‘pioneers’ (forward-thinking) in their use of mobile technology score consistently higher for key performance metrics.

This new study has established a measurable link between 'mobile first' working environments and increase in employee engagement, proving that CIOs can drive increased business performance through well developed and executed mobile strategies.

The EIU surveyed 1,865 employees globally and found that organizations that were rated “pioneers” by employees with respect to mobile enablement saw a 16 percent boost in productivity, as well as increase in creativity (18 percent), satisfaction (23 percent) and loyalty (21 percent) when compared to companies that ranked poorly with respect to supporting mobile technology.

The EIU’s analysis defined how the wide adoption of mobile technology is impacting business outcomes by defining the key dimensions of a mobile-first employee experience, then demonstrating how each dimension contributes toward business performance. A number of key trends stood out:

The ability to work anytime, anywhere is seen as having the single-biggest impact on employee productivity, with 49% of respondents saying it has the greatest impact on their productivity

Globally, the study found that the ability to collaborate effectively is rated the most important factor affecting creativity (38%), another third of respondents said it has the greatest impact on their loyalty. The availability of collaboration apps like Whatsapp, Skype or Slack cited as key to this.

Productivity is also enhanced by the ease of information access; 42 percent of employees say that the ability to access information quickly and easily has the greatest impact on their productivity levels.

The survey says that 54 percent of companies are presently providing access to the company network from any mobile device to support working anywhere in the office or remotely.

Another interesting factoid from the survey is that contrary to conventional wisdom, mobility isn’t just for millennials. The survey looked at the productivity gains across all age groups from 18-65 and found no significant differences. Of this highly mobile group—or GenMobile, as Aruba refers to it—40 percent stated they would not work for an organization that does not allow the use of personal devices in the workplace, compared with 22 percent for all employees.

The EIU said the report proved CIOs could use mobile strategies to better influence the overall employee experience, a departure from more usual target outcomes such as efficiency and cost cutting.

Pete Swabey, senior editor at The Economist Intelligence Unit concluded, “This report proves that CIOs have the opportunity to use their mobile technology strategies to influence the employee experience – and therefore the productivity, creativity, loyalty and satisfaction of their workers. This is a departure from the usual target outcomes of efficiency and cost optimization, and allows IT to make a more meaningful contribution, both to the strategic ambitions of the organization and to the lives of its workers”.

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